Introducing the hosts

The world of marketing is changing and changing fast. The web has fundamentally altered the way technology customers research and buy products and services.

As hosts of the Demand Generation Summit 2010, we'd like to explore and share with you the ways in which technology, people and processes can help drive demand and nurture sales.

Together, we're dedicated to creating an ongoing dialogue to help technology marketers make better informed marketing decisions; demonstrate how digital platforms can significantly improve marketing performance; and seek new ways to engage with customers and prospects.

In the office, in the home and on the road, technology is changing the world. At Banner, we help the world's leading technology companies accelerate the adoption of their ideas, products and services. We build brands. We generate demand. And we create sales momentum. So whether online, offline or in person, we can help you succeed faster and further. Learn what we could do for you throughout Europe and beyond at www.b1.com or by emailing steven@b1.com.

MarketOne helps marketers deliver measurable growth with its 'Demand Centre' consulting and execution services. Based on a rigorous quantitative model, all components of a client's demand generation system are integrated, optimised and benchmarked. We can manage the entire lead lifecycle, from initial account profiling through to demand generation, nurturing programmes and even tactical event recruitment. With operational centres in Boston, London, Tokyo, the Caribbean and South America, MarketOne's reach is truly global. For more information, visit www.marketone.com.

Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. Simply, our mission is to make our customers the best marketers on earth. To help them execute, automate and measure programmes that generate revenue. We help companies read and decode their buyers' 'Digital Body Language'. In practice, this leads to an improved quality and quantity of sales leads, increased marketing effectiveness and an accelerated selling process. Discover more at www.eloqua.com.

BrightTALK™ makes online events the ultimate business tool for transferring knowledge by providing live and on-demand access to industry thought leaders. We believe that knowledge should be transmitted directly from the people who know it best. And the ability to question and interact with experts enriches the experience for all. Since BrightTALK was founded in 2002, we have devoted ourselves to making webcasting the ultimate business tool for transferring knowledge. Find out more at www.brighttalk.com.

Enecto solutions enable the identification of the individual companies that visit a website. Using this information, marketers can serve bespoke content to specific verticals or audience segments, deliver valuable business intelligence directly to sales teams and improve the efficiency of their online marketing activity through better targeting. Enecto has over 500 customers globally, including IBM, Microsoft, Siemens and BMW and partners with major CRM vendors like Salesforce.com, Sugar and Microsoft. Find out more about Enecto at www.enecto.com.