Resources
Here you’ll find the best of what previous Demand Generation Summits had to offer. You’ll discover everything from white papers written by industry thought leaders to webcasts of each presentation.
Winning Budgets and engaging sales
How do you engage sales more fully in the go-to-market process? And once everyone’s on-board, how do you secure budget? Jim Cassidy, Chief Marketing Officer of StepStone shares his experiences.
Transforming SAP.com into a demand generation engine
Overhauling a company’s entire approach to online lead generation isn’t easy – especially when they are a $16bn member of the FT Global 500. Shawn Burns, Global VP of Online Marketing and Demand Generation at SAP gives a blow-by-blow account.
Digital Body Language – deciphering customer intentions in an online world
The way customers access information has fundamentally changed. And today, our ability to decipher people’s online behaviour has become vital. Steve Woods, CTO at Eloqua and author of Digital Body Language discusses how to identify, nurture and close valuable leads.
Panel discussion: Surviving or thriving in 2009
What will it take to succeed in 2009 both as businesses and individuals? In the most difficult environment most of us can remember, how will marketing itself change? Amanda Jobbins chaired this informative panel discussion looking at the key issues.
Marketing's holy grail: the quality lead
Amanda Jobbins, Former Vice President of Enterprise & Consumer Marketing, Symantec EMEA
Content is king
Matthew Smith, Vice President IDG Connect, Europe
Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
Making your company discoverable
James Elias, Head of Business Marketing, Google
Justin Gale, EMEA Online Marketing Manager, Imaging & Printing Group, Hewlett-Packard
Conversations with the pre-customer
Pete Jakob, Response and Lead Nurturing Manager, IBM
Creating customer advocacy
Aleksandra Alfonso, Senior Global Manager, Customer Experience Programs, Symantec Corporation
Andrew Ford, Head of Marketing, Dell
Claus-Peter Unterberger, Senior Vice President, Marketing EMEA, Oracle Corporation
Measurement and optimisation
Amanda Jobbins, Former Vice President of Enterprise & Consumer Marketing, Symantec EMEA
Mike Harris, Vice President of Sales, EMEA, Omniture
Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
Pete Jakob, Response and Lead Nurturing Manager, IBM
Claus-Peter Unterberger, Senior Vice President, Marketing EMEA, Oracle Corporation
Making marketing accountable
Read this short white paper on how to justify marketing’s seat at the table.
Solving business problems via webcasting
Get an introduction into webcasting and what it could do for your business.
The business case for integrated demand generation
Discover why you should be automating more of your marketing activity.
Digital body language
Learn how to determine you prospects’ buying behaviours from their digital DNA.
Automating demand generation: The power of “Factory Thinking” in sales and marketing
See how leading companies are using manufacturing techniques to optimise and accelerate the demand generation process.
Optimizing lead generation what’s the payback?
Find out how optimised lead generation can have a critical impact on sales success.
Accelerating demand generation with codynamic lead scoring
Discover breakthrough strategies for lead scoring and what they can do for your business.
Winning Budgets and engaging sales
Jim Cassidy, Chief Marketing Officer - Stepstone
Jim describes how to build a model that engages sales in the go-to-market process. He explains his view on how best to balance programme budgets and headcount. And he goes on to discuss how to make the necessary tough decisions to ensure you enter the next era of marketing equipped to succeed.
Transforming SAP.com into a demand generation engine
Shawn Burns, Global VP of Online Marketing and Demand Generation – SAP
Shawn gives a blow-by-blow account of how SAP overhauled its entire approach to online lead generation – from driving web traffic to engaging and converting leads to driving sales conversation. He also reveals the seven things he wished someone had told him at the start of the journey.
Digital Body Language – deciphering customer intentions in as online world
Steve Woods, Chief Technology Officer – Eloqua
Marketing is undergoing a major shift. Google had made information more accessible and social networks have made more opinions more available. The result: the way customers access information has fundamentally changed and our ability to decipher their online behaviour has become vital. In this presentation Steve discusses how to read this Digital Body Language so we can identify, nurture and close valuable leads.
Marketing's holy grail: the quality lead
Amanda Jobbins, Former Vice President of Enterprise & Consumer Marketing, Symantec EMEA
Content is king
Matthew Smith, VP IDG Connect, Europe
Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
Making your company discoverable
James Elias, Head of Business Marketing, Google
Justin Gale, EMEA Online Marketing Manager, Imaging & Printing Group, Hewlett-Packard
Conversations with the pre-customer
Pete Jakob, Response and Lead Nurturing Manager, IBM
The changing shape of demand generation
Discover more about how Banner helps technology companies generate demand for their products and services.
Squeeze more out of the web
Learn how to drive online demand more effectively from the people who already have.
Banner Events
Enjoyed the Demand Generation Summit? Find out more about the team who put it together and what they could do for you.
Eight critical success factors for lead generation
Read Eloqua’s guide to lead generation success.
The measure of marketing
Read a free chapter from High Performance Marketing and discover how to do more with measurement.
Demand generation webcasts on the channel
View all upcoming webcasts and register online.
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