Demand Generation Summit – April 2009

This April, over 100 business leaders and demand generation experts gathered at Paramount, located on the 31st floor of Centre Point in the heart of London. Everyone was there to discuss, debate and discover more about demand generation in today’s highly challenging marketplace.

The day offered up the thoughts and experiences of a number of industry leaders, including Jim Cassidy (CMO, StepStone), Steve Woods (CTO, Eloqua) and Shawn Burns (Global VP of Online Marketing and Demand Generation, SAP). And our midday debate led by Amanda Jobbins (VP Technology and Corporate Marketing European Markets, Cisco), examined the skills marketers need today to stay relevant for tomorrow.

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Speakers

Jim Cassidy

Chief Marketing Officer – StepStone

After more than 25 years of international experience in senior marketing roles behind him, Jim joined StepStone in November 2008 as Chief Marketing Officer. Previously, he was Vice President of Marketing at BEA Systems. During his time there he transformed their go-to-market strategy, programmes, industry solutions, and product and customer marketing across Europe. Prior to this he was Director of Marketing for IBM Asia Pacific Software Group.

Steve Woods

Chief Technology Officer – Eloqua

Steve co-founded Eloqua in 1999 and has held the position of Chief Technology Officer ever since. He is responsible for defining their product strategy and technology vision and has been key to Eloqua's consistent record of client satisfaction. He was recently named one of Inside CRM's Top CRM Influencers and is also a prolific writer. His book, Digital Body Language, and blog of the same name explore the topic of demand generation and the current transitions within marketing.

Shawn Burns

Global Vice President of Online Marketing and Demand Generation – SAP

Shawn is responsible for the lead generation capabilities marketing brings to the SAP salesforce. Whatever Shawn is involved in – global campaigns, regional “demand gen hubs” or fully centralised online marketing and search execution – his focus is always on high volume lead generation that translates into double-digit growth. Prior to SAP, Shawn was at Wunderman (WPP) where he led key demand generation online and data initiatives for both Microsoft and IBM in Europe.

Amanda Jobbins

Vice President Technology and Corporate Marketing, European Markets – Cisco Systems

Amanda has worked in senior marketing leadership roles for major technology companies in both the USA and Europe, including IBM, Cable & Wireless and McAfee. Last year, she joined Cisco Systems as Vice President of Technology and Corporate Marketing for the European Markets. Prior to this, as Vice President of Enterprise and Consumer Marketing at Symantec EMEA, she led a team of over one hundred professionals across the entire Symantec portfolio, including online marketing, SMB and enterprise teams.

Martin Mackay

Vice President and General Manager for Europe, the Middle East and Africa (EMEA) – VeriSign

Based in London, Martin is responsible for driving the growth of VeriSign’s core business in EMEA. He joined VeriSign from Northgate Information Solutions where he headed mergers and acquisitions, marketing, alliances, channels and new business initiatives. He previously served as CEO of Vecta Software, an early-stage UK software company, after spending time working for a London-based technology venture capital firm.

Kevin Bailey

Director of Product Marketing EMEA – Symantec Corporation

Kevin joined Symantec during 2006 focusing on the strategic positioning of Symantec’s software strategy across EMEA. He has 25 years IT experience, as both an end user and hardware/software manufacturer. Currently, Kevin is using this specialist knowledge to align the business and operational value of Symantec products with the IT infrastructure management strategies of its customers.

Neill Ewen

Director of Marketing EMEA – SanDisk International

Neill has over 20 years international marketing experience within the consumer IT industry at companies such as 3M, Imation and most recently SanDisk. During this time he’s worked closely with some of Europe's major retailers and distributors, applying strategies and marketing programmes to add value to a category that is typically commoditised. Neill specialises in co-ordinating channel marketing activities that drive demand and upsell to consumers within the in-store retail environment.

Pete Jakob

Marketing Transformation Leader – IBM UK

Pete has worked for IBM for over 20 years in both marketing and sales capacities. His current role touches multiple aspects of marketing culture, process and tools. Pete has been instrumental in transforming the way IBM’s marketing team bridges the gap between initial responses and genuine sales opportunities. Previously, he was responsible for IBM's initial steps into the wireless data marketplace in Europe.

In the afternoon, four fast-paced workshops addressed the real world challenges attendees face every day. They covered:

Also...

See presentations and download other resources from previous Summits:

• View the webcasts here
• Download further resources here