Introducing the hosts

The world of marketing is changing and changing fast. The web has fundamentally altered the way customers research and buy products and services.

As hosts of the Demand Generation Summit 2009, we’ve come together to address these issues. We’d like to explore and share with you the ways in which technology, people and processes can be optimised to help drive and manage demand.

Together, we’re dedicated to creating an ongoing dialogue to help technology marketers make better informed marketing decisions; demonstrate how digital platforms can significantly improve marketing performance; and seek new ways to engage with customers and prospects.

Banner exists to help technology companies accelerate the adoption of their ideas, products and services. We do this by integrating communications channels, online, offline and in person. And we do it right across Europe and beyond. Visit www.b1.com

MarketOne is defining the future of business-to-business telemarketing. Combining sophisticated teleservices with e-marketing technology, they deliver exceptional ROI on demand creation spend. Services include complete lead lifecycle management, telemarketing, lead nurturing, account profiling and event recruitment. For more information, visit www.marketone.com

Eloqua’s mission is to make their customers the most effective marketers on Earth. Thousands of companies rely on Eloqua’s products and services to execute, automate and measure their revenue generation programmes. For more information, visit www.eloqua.com

BrightTALK™ is a webcasting company. Their simple to use platform allows businesses to create and view webcasts. BrightTALK Conferences meanwhile helps enterprise clients generate qualified leads. And BrightTALK Webcasts is a fully managed offering that takes care of everything. For more information, visit www.brighttalk.com

Omniture, Inc. is a leading provider of online business optimisation software. This software makes it possible for customers to manage and enhance online, offline and multi-channel business initiatives. It enables customers to capture, store and analyse information generated by their websites and other sources. Which, in turn, provides critical business insights into the performance and efficiency of marketing and sales initiatives, as well as other business processes. For more information, visit www.omniture.com