Additional resources
In this section, you’ll find more background information on the topics covered at the Demand Generation Summit.
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Marketing's holy grail: the quality lead
Amanda Jobbins, Former Vice President of Enterprise & Consumer Marketing, Symantec EMEA
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Content is king
Matthew Smith, VP IDG Connect, Europe
Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
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Making your company discoverable
James Elias, Head of Business Marketing, Google
Justin Gale, EMEA Online Marketing Manager, Imaging & Printing Group, Hewlett-Packard
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Conversations with the pre-customer
Pete Jakob, Response and Lead Nurturing Manager, IBM
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The changing shape of demand generation
Discover more about how Banner helps technology companies generate demand for their products and services.
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Squeeze more out of the web
Learn how to drive online demand more effectively from the people who already have.
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Banner Events
Enjoyed the Demand Generation Summit? Find out more about the team who put it together and what they could do for you.
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Making marketing accountable
Read this short white paper on how to justify marketing’s seat at the table.
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Solving business problems via webcasting
Get an introduction into webcasting and what it could do for your business.
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Eight critical success factors for lead generation
Read Eloqua’s guide to lead generation success.
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The business case for integrated demand generation
Discover why you should be automating more of your marketing activity.
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Digital body language
Learn how to determine you prospects’ buying behaviours from their digital DNA.
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The measure of marketing
Read a free chapter from High Performance Marketing and discover how to do more with measurement.
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Automating demand generation: The power of “Factory Thinking” in sales and marketing
See how leading companies are using manufacturing techniques to optimise and accelerate the demand generation process.
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Optimizing lead generation what’s the payback?
Find out how optimised lead generation can have a critical impact on sales success.
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Accelerating demand generation with codynamic lead scoring
Discover breakthrough strategies for lead scoring and what they can do for your business.