We reached the Summit

On 4th November, we brought together top practitioners in demand generation from companies including Dell, Google, IBM, Symantec and HP. For one day only they shared their insights and experiences of creating, managing and measuring demand in today’s highly challenging market.

They debated:

• The latest thinking on making brands discoverable
• The vital role of content in any successful demand generation programme
• How to create strong customer advocates
• What the downturn could mean for demand generation

While this year’s event is now over, the webcast from the Summit is now online – you can view the webcast of the presentations here. You can also read B2B Marketing magazine's article on the Summit. And you can discover additional demand generation information and resources here.

If you have any questions about the content or wish to contact any of the speakers or hosts, click here to contact us.

THE NETWORK

We've created a group on LinkedIn where you can continue the conversation with your peers. Be a part of the Demand Generation Network.

Join here

THE CHANNEL

Visit the Demand Generation Channel to see further webcasts from technology marketers, live and on-demand.

Click here