Demand Generation Summit 2008 - View the agenda

View the agenda

The Summit agenda was developed with practicing marketing professionals in the technology and telecoms industries.

 

  • Session 1: Marketing's Holy Grail: the quality lead

    Amanda Jobbins, Former Vice President of Enterprise & Consumer Marketing, Symantec EMEA

    Amanda shares her insights into driving an effective dialogue with sales leadership and partnering with them on the demand generation challenge.
    View Amanda's presentation here.

  • Session 2: Content is king

    Matthew Smith, Vice President IDG Connect, Europe
    Jeremy Bevan, Vice President of Field Marketing, Novell EMEA

    Matthew and Jeremy explore how to research, create and evaluate content that will help people at every stage in the buying process.
    See their presentations here.

  • Session 3: Making your company discoverable

    James Elias, Head of Business Marketing, Google
    Justin Gale, EMEA Online Marketing Manager, Imaging & Printing Group, Hewlett-Packard

    James and Justin share their differing perspectives on how to help customers find what they’re looking for. From optimising your website and developing paid search campaigns to distributing content to the right websites and using social media.
    See their presentations here.

  • Session 4: Conversations with the pre-customer

    Pete Jakob, Response and Lead Nurturing Manager, IBM

    Pete explores how to build a profile of your future customers that enables meaningful dialogue. And then score those customers so that they can be passed to sales when they’re ready to buy.
    View Pete's presentation here.

  • Session 5: Creating customer advocacy

    Aleksandra Alfonso, Senior Global Manager, Customer Experience Programs, Symantec Corporation
    Andrew Ford, Head of Marketing, Dell
    Claus-Peter Unterberger, Senior Vice President, Marketing EMEA, Oracle Corporation

    Alex, Andrew and Claus examine how you get customers talking to each other about your products and services.
    See their discussion here.

  • Session 6: Measurement and optimisation

    Amanda Jobbins, Former Vice President of Enterprise & Consumer Marketing, Symantec EMEA
    Mike Harris, Vice President of Sales, EMEA, Omniture
    Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
    Pete Jakob, Response and Lead Nurturing Manager, IBM
    Claus-Peter Unterberger, Senior Vice President, Marketing EMEA, Oracle Corporation

    Watch a digest of the lunchtime discussions exploring what the recession will mean for demand generation.
    See it here.

  • Session 7: Marketing in a downturn

    Watch a digest of the lunchtime discussions exploring what a recession will mean for demand generation.
    See it here.